Alice in Wonderland

Client
Lagoona Mall, Doha, Qatar
Project
Alice in Wonderland
Partners

With the closing of Ramadan and the celebrations of Eid Al Fitr, we are proud to have collaborated with Lagoona Mall to produce the cherished story of Alice in Wonderland. Starting on June 14th and for five consecutive dates, the 10-person theatre production, with three shows a day, wowed shoppers with creative and unique costumes and wardrobes, high-end staging designed by CELS Group, lighting and performance.

We helped change Lagoona Mall from a traditional shopping destination to a total immersive experience enjoyed by everyone.

That’s not all, mall visitors also enjoyed spectacular entertainment in-between the shows.

The Wonderland themed stage was set with an interactive 5 x 8m LED backdrop that brought the colorful acts to life, incorporating high energy performances, costumes and aerialists that captivated the crowds throughout the one-hour show! The grandstand was the perfect place to set up the guest area. It was organized to so that viewers could purchase snacks and drinks while experiencing the show giving them the real theatre experience.

In an effort to create an event that becomes the talk of the town (and the digital world), we conceptualised, created and managed all elements from storytelling to performers and set-ups: building impressive, creative experiences that encourage social sharing.

We strive to create a space that will entertain as well as enchant all the senses. With visual effects, lighting, theatrics, and food considered, it allows for an experience and not just an outing. Where people feel transported to another time and space, in this case, Wonderland. The results were an excellently executed event, entertained guests, impressed clients and a highly engaging event.

The event was so successful that we will be there again for Eid Al Adha with a totally different yet equally experiential show that will continue to wow and amaze audiences.

  • Mall Activations & Promotions
  • Stage Shows & Entertainment